Lionsgate has just announced it is launching a new streaming service focused on comedy, and comedian Kevin Hart will be the big draw and main talent for starters. Laugh Out Loud will feature a number of original series from Hart, the first of which is a hidden camera situation with the comedian working as an undercover Lyft driver. Beyond starring in his own shows, Hart will also "curate" other content, and the service will feature more shows from various comedians and social media stars.
That tie-in to social media extends beyond courting creators like Logan Paul (who Lionsgate says is the "most-viewed" creator on both Facebook and Vine) -- Lionsgate and Hart are partnering with developer Fifth Journey to build a "social adventure" game for phones. In the game, you'll play the role of an up-and-coming comic going on adventures with Hart as your guide; activities include going on comedy tours, starring in movies, hosting awards shows and the like. It sounds not entirely dissimilar to a Kim Kardashian: Hollywood situation, though we're hoping Hart manages to build something with more humor and substance (and less in-app purchases) than Kim's game.
There's no word on when this all rolls out, but Laugh Out Loud isn't Lionsgate's first foray into running an online video service. The Tribeca Shortlist channel movie service launched last year, and a Comic-Con channel is set to launch this summer.
Via: Mashable
Source: Lionsgate
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